Do students need a personal brand? This is a question to many, if not to most of them. There are often misconceptions around students’ personal branding.

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Misconception No. 1:

It is too early for them to build a personal brand.

Study shows that 35% of admission officers turn to an applicant’s online presence when they apply to college. This means that your online image can make a difference

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Misconception No. 2:

It would be no harm to start building a personal brand after graduation.

This is mistaken. A candidate’s personal brand is influencing 85% of hiring managers. Your absence of digital presence could send a negative image about you as people get suspicious. 

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Misconception No. 3:

I often post images on Facebook or Instagram.

Over time I can build up my personal brand. Intentional brand building and unintentional brand building can lead to different outcomes.

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A good personal brand will help students get into ideal colleges, build a good personal image, increase their chance of landing a job after graduation, and enhance their brand value as professionals or entrepreneurs in the future

Three things prove to be essential for personal branding:

Be authentic

Students need a well-crafted personal statement to position themselves, reflecting who they are and what they believe in. In drafting your statement, the best policy is to be authentic.

Be creative

Creativity is a critical attribute that college admission officers or future employers look for. There are two levels of creativity here. First, you need to create creative content; second, you also need to be creative in communicating your messages to the target audience.

Be consistent

It would help if you were very clear about whom you are talking to before setting your proper tone for delivering your messages. Your style should be aligned with the target audience you select so that your messages would be well received. At the same time, when you share others’ content, you need to make sure that they are accurate and ethical.